Keyword Classifier Demo


Frequently Asked Questions

What is Keyword Classifier?

Keyword Classifier is a bulk find and replace keyword classification software that helps you build templated-based keyword lists.  Keyword Classifier is primarily used by paid search marketers because it can generate thousands of keywords and help you organize your keyword lists that are scalable and transferable to future paid search campaign builds.

Who is Keyword Classifier for?

Have you ever asked yourself:

    • How can I bulk find and replace all country, state, city and zip codes?
    • How can I identify the competitors in my industry?
    • How can I find and remove all words that contain ‘xyz’ quickly from my keyword list?
    • How should I group my keywords?
    • What are the most important words or phrases people use to search for my products/services?

Keyword Classifier can help you answer ALL of these questions.

How does Keyword Classifier Work?

    1. Get keywords
    2. Classify words and phrases
    3. Generate keywords

Is Keyword Classifier Available for Mac?

Unfortunately, no.  Keyword Classifier is only available for the Windows operating system.  You can use a program like Parallels to run a Windows environment within Mac though.


Show Me Why I Need this Software!

I’d love to!  Let’s walk through an example to show you how to use Keyword Classifier.

We will start out with a really small list of 322 keywords.  We will then classify words and phrases into classification lists.  All classification lists get saved within the program.  We will then generated the keywords we want using our keyword template.  The end result will be 3,125 keywords generated that follow the same structure as the highest-searched keywords that people use when searching for products or services online.

Download the end-result: Minnesota Insurance Keyword Results

Step One – Get Keywords

For this example, I went to the Google Adwords Keyword Tool and typed in a few keywords:

Minnesota Insurance Keywords (Click to expand)

insurance in minnesota
minnesota insurance
mn insurance
insurance in mn
insurance in st paul mn
insurance quote minneapolis minnesota

Keyword List

This gave me 322 keywords.

I pasted my keywords into Keyword Classifier.

Keyword Classifier Software

Step Two – Classify Keywords

Keyword classification is the process of labeling words or phrases within your keyword list.  Think of it as identifying common dimensions of your keyword list.  For example, many keyword lists contain words that are brand-related, have geographic intent, are product/service oriented, etc.  With Keyword Classifier, you can categorize these words into meaningful groups and then generate every possible combination.

The program turns your keyword list into a template.  This allows you to generate any type of keyword list that you want!

For example, if you only wanted to generate keywords that contained 3 states, you can simply select the 3 states and generate relevant keywords for those states.  Let’s continue on with this example and it will begin to make more sense.

As I look through the insurance list of keywords, I see a few common ways I can classify the list of insurance keywords:

BRAND (Click to expand)

american family
21st century
state farm
all state
americanfamily
progressive
woolworths
priceline
assurance
selective
alliance
umbrella
moorhead
schengen
allianz
allstar
america
donegal
skyline
suncorp
westpac
iselect
allied
apollo
fiesta
prokop
pronto
strata
united
select
aimee
aviva
kudos
geico
coles
depot
21st
aaaa
amco
plpd
nrma
racq
racv
sr22
viva
youi
abc
all
amy
ang
anz
axa
iga
qbe
pwc
rac
usa
aim
she
cba
aa
la

STATE

minnesota
mn

CITY

twin cities
coon rapids
st paul
minneapolis
rochester
duluth
eagan
mpls

VEHICLE

harley davidson
full coverage
young drivers
young driver
new driver
no fault
jet ski
automotive
motorcycle
limousine
motorbike
transport
accident
bicycle
caravan
tractor
scooter
trailer
vehicle
transit
camper
toyota
driver
rider
auto
bike
boat
taxi
car
bmw
van
4×4

HEALTH

critical illness
over 50s
over 50
disability
critical
medical
seniors
funeral
health
dental
senior
life

PET

puppy
dog
pet

BUSINESS

small business
self employed
business

LIABILITY

professional indemnity
personal liability
personal accident
product liability
indemnity
liability
personal
product

REAL ESTATE

beauty salon
market stall
hair salon
restaurants
restaurant
commercial
nurseries
building
property
office
retail
house
hotel
motel
salon
home
farm
cafe

RENTERS

non owners
landlord
tenants
renters
tenant
owners

PROFESSIONAL

electricians
electrician
hairdresser
catering
plumbing
cleaners
printers
handyman

EMPLOYMENT

unemployment
pensioner
work

OTHER INSURANCE

musical instrument
contents only
third party
high risk
electrical
electronic
acceptance
compulsory
machinery
equipment
explorer
removals
investor
contents
jewelry
freight
wedding
removal
storage
courier
content
moving
sports
import
family
marine
credit
triple
flood
event
trade
rural
ring
mass
h06
pip

COMPANY

companies
providers
provider
websites
company
brokers
website
agents
broker
agency
agent
sites
site

PRICE

estimator
premiums
premium
prices
price
costs
rates
cost
rate

QUOTE

estimates
estimate
quotes
quote

DISCOUNT

discounts
discount
cheapest
budget
cheap

PRODUCTS

policies
packages
coverage
products
package
product
policy

BEST

good
best
top

After classifying your keywords, you end up with a template that can be used to generate all possible keyword combinations.

Keyword List Templatized

Step Three – Generate Keywords

As you classify your keywords, the software saves your classifications to a list.  When you want to generate all possible keyword combinations, you simply open the list up, select the keywords you want to use during the generation process, and press the “Generate” button.

Keyword Classifications List

Here’s what it looks like in Keyword Classifier:

Keywords that were generated

As you can see, from a template of 101 keywords, we generated 3,125 keywords!

Keep in mind that these keywords were taken directly from the Google Keyword Tool which means that these are highly-searched and generally have commercial intent.  The 3,125 keywords that were generated use the exact same structure as the high-volume keywords identified by the Adwords Keyword Tool.