Frequently Asked Questions
What is Keyword Classifier?
Keyword Classifier is a bulk find and replace keyword classification software that helps you build templated-based keyword lists. Keyword Classifier is primarily used by paid search marketers because it can generate thousands of keywords and help you organize your keyword lists that are scalable and transferable to future paid search campaign builds.
Who is Keyword Classifier for?
Have you ever asked yourself:
- How can I bulk find and replace all country, state, city and zip codes?
- How can I identify the competitors in my industry?
- How can I find and remove all words that contain ‘xyz’ quickly from my keyword list?
- How should I group my keywords?
- What are the most important words or phrases people use to search for my products/services?
Keyword Classifier can help you answer ALL of these questions.
How does Keyword Classifier Work?
- Get keywords
- Classify words and phrases
- Generate keywords
Is Keyword Classifier Available for Mac?
Unfortunately, no. Keyword Classifier is only available for the Windows operating system. You can use a program like Parallels to run a Windows environment within Mac though.
Show Me Why I Need this Software!
I’d love to! Let’s walk through an example to show you how to use Keyword Classifier.
We will start out with a really small list of 322 keywords. We will then classify words and phrases into classification lists. All classification lists get saved within the program. We will then generated the keywords we want using our keyword template. The end result will be 3,125 keywords generated that follow the same structure as the highest-searched keywords that people use when searching for products or services online.
Download the end-result: Minnesota Insurance Keyword Results
Step One – Get Keywords
For this example, I went to the Google Adwords Keyword Tool and typed in a few keywords:
Minnesota Insurance Keywords (Click to expand)
insurance in mn
insurance in st paul mn
insurance quote minneapolis minnesota
This gave me 322 keywords.
I pasted my keywords into Keyword Classifier.
Step Two – Classify Keywords
Keyword classification is the process of labeling words or phrases within your keyword list. Think of it as identifying common dimensions of your keyword list. For example, many keyword lists contain words that are brand-related, have geographic intent, are product/service oriented, etc. With Keyword Classifier, you can categorize these words into meaningful groups and then generate every possible combination.
The program turns your keyword list into a template. This allows you to generate any type of keyword list that you want!
For example, if you only wanted to generate keywords that contained 3 states, you can simply select the 3 states and generate relevant keywords for those states. Let’s continue on with this example and it will begin to make more sense.
As I look through the insurance list of keywords, I see a few common ways I can classify the list of insurance keywords:
BRAND (Click to expand)
After classifying your keywords, you end up with a template that can be used to generate all possible keyword combinations.
Step Three – Generate Keywords
As you classify your keywords, the software saves your classifications to a list. When you want to generate all possible keyword combinations, you simply open the list up, select the keywords you want to use during the generation process, and press the “Generate” button.
Here’s what it looks like in Keyword Classifier:
As you can see, from a template of 101 keywords, we generated 3,125 keywords!
Keep in mind that these keywords were taken directly from the Google Keyword Tool which means that these are highly-searched and generally have commercial intent. The 3,125 keywords that were generated use the exact same structure as the high-volume keywords identified by the Adwords Keyword Tool.