Keyword Classification Software for PPC

Keyword classification (also know as keyword grouping) can be a difficult task since many keywords can be classified several different ways.  Take for instance a keyword like “buy 2003 Honda civic in bloomington MN”.  Do you categorize this keyword based on the year, make, model, city, state, the fact that it’s a buyer term or the fact that it’s a car?

I call these different classifications ‘keyword dimensions.’  It’s clear that keywords can be multi-dimensional which makes keyword classification extremely difficult and time-consuming.

Keyword Classifier software was created to make classifying keywords easier.  It’s currently the ONLY keyword classification software on the market that is affordable.

Step 1: Get your keywords
Step 2: Classify Keywords
Step 3: Generate Keywords

Imagine that you have a keyword database of 1,000,000 keywords and your job is to classify each keyword into some sort of taxonomy.  How would you do it?

Here are a few keyword dimensions I would consider.

First tier keyword classification:

  • Noun/Seed term – the most important part of the keyword that tells you what the keyword is about.  If you stripped down all keywords to their root core terms, you would be left with seed terms.  Seed terms are usually nouns (person, place, thing or idea) but can depend on how you decide to classify them.

Second tier keyword classification:

  • Numbers – keywords that contain numbers like years, price, sizes, feet, inches, part numbers, model numbers, sku, product numbers, quantities, seasons and episodes are important.  The position of these words are usually in the front of keyphrases.
  • Brands – it’s extremely important to classify brand names because they are very specific and highly relevant.  The position of these words are usually in front of  keyphrases.
  • Location – city, state, zip code, country, area, northern, southern, eastern, western are examples.  The position of these words are usually at the end of keyphrases.
  • Colors – color is sometimes a significant factor during the purchasing process.  Usually positioned at the beginning of keyphrases.
  • Styles – many products have different styles or types.  Classifying these keywords together usually makes sense.  These keywords can be at the beginning, middle or end of keyphrases.
  • Holiday – Christmas, Easter, Halloween, 4th of July… etc.  This dimension can be extremely relevant in certain markets.  The position of these words are usually in the front of keyphrases.
  • Material – Plastic, metal, fiberglass, suede, leather, wood, etc.  Material type is a descriptor that has very specific intent.  The position of these words are usually in the front or middle of keyphrases.
  • Shape – Round, square, oval, rectangle, etc.  Shape can be important in certain markets.  For example, think of diamond engagement rings.  The position of these words are usually in the front of keyphrases.
  • Size – Small, medium, large, XL, etc.  Sizes of cars, clothing, mattresses, TV, etc. can be highly relevant.  The position of these words are usually in the front of keyphrases.

Third tier keyword classification:

  • Estimate – modifiers like quote, consultation or estimate are important in service industries.  The position of these words are usually at the end of keyphrases.
  • Discount – price-sensitive shoppers search for price, cost, lowest price, discount, save on, cheap, cheapest, etc.  The position of these words are usually in the front of keyphrases.
  • Coupons – coupons, promotions, savings, special offers, deals, promo, etc.  The position of these words are usually in the front of keyphrases.
  • Difficulty – easy, quick, fast, quick and easy, simple, etc.  Common in recipe or weight loss keywords.  The position of these words are usually in the front of keyphrases.
  • Quality – best, superior, unbeatable, expert, popular.  These keywords are superlatives and show superiority in some way.  The position of these words are usually in the front of keyphrases.
  • Provider – service, vendor, provider, company, manufacturer, distributor, contractor, etc.  These types of keywords are very important modifiers to seed terms because they show commercial intent.  The position of these words are usually at the end of keyphrases.

These three levels of keyword classification are just a few.  Keyword dimensions are relative to given industries.  In other words, there is not a universal set of dimensions that can be applied to every industry (that I know of).

Keyword Classifier can help you classify, organize and categorize terms and phrases within in your industry or niche.  Check out the Demo to see how Keyword Classification works!

If you’re looking for a more automated keyword classification tool, check out Keyword Grouper.

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